Any tips for after a networking event?

Building long-term business relationships comes from the work you do after a networking event.   After the Networking Event: Sort through the cards you collected and send a LinkedIn invite to each person. Send a follow-up email within 24 to 48 hours of meeting someone you’d like to talk to further and set up a time to talk or meet. If someone recommended a networking event that you attended, quickly send a thank you note to let the person know it was helpful. This way they will think of you again in the future. Keep a calendar to remind yourself to follow-up with key individuals within the next month or so to keep relationships moving forward. Share articles, other events coming up, or industry information.   Remember, people you meet may be generous and introduce you to new people or companies. While it’s important to say thank you, at some point you’ll have to reciprocate. Otherwise, it can be a small world and you don’t want to get a reputation of being a “taker”.   GOOD LUCK!   Susan Caplan is the go-to MARKETING YOURSELF expert. She is an inspiring keynote speaker, consultant, teacher and author of the Marketing Yourself to the Real World™ book series.   Hire: keynote speaker, resume writing, career coach Purchase Books: Marketing Yourself to the Real World™ Follow: Facebook, BLOG Contact:... read more

Any suggestions on attending networking events?

While networking can be fun and exhilarating, stay focused on the reason you are there. It is to enhance your career. So while you’ll run into friends and have fun, remember that this is the ‘professional you’.   During Networking Events: Exhibit high energy and a positive attitude NEVER speak negatively about your company or any other one….or other people Ask relevant questions when talking to people Listen a lot Don’t drink alcohol (people tend to remember poor behavior) Don’t discuss religion or politics Discuss things that will make you stand out (i.e. volunteer work, articles you’ve written, teams you are working on) Don’t just use people for what you can get; try to help others out as well Collect business cards so you can follow-up later   Good luck!   Susan Caplan is the go-to MARKETING YOURSELF expert. She is an inspiring keynote speaker, consultant, teacher and author of the Marketing Yourself to the Real World™ book series.   Hire: keynote speaker, resume writing, career coach Purchase Books: Marketing Yourself to the Real World™ Follow: Facebook, BLOG Contact:... read more

Any preparation tips before I attend a networking event?

Attending networking events is an integral part of your career strategy. It allows you to maintain current relationships, build new ones, and be part of a professional team.   Preparation Before a Networking Event: Practice your elevator pitch Bring lots of business cards Make sure your shoes are polished, nails are polished, and speech is polished Bring a pen (not one that is chewed at the top) and a small pad of paper Bring mints; you don’t want to be remembered for the wrong thing. (Chewing gum is a big NO; it never looks good) Bring Kleenex   Susan Caplan is the go-to MARKETING YOURSELF expert. She is an inspiring keynote speaker, consultant, teacher and author of the Marketing Yourself to the Real World™ book series.   Hire: keynote speaker, resume writing, career coach Purchase Books: Marketing Yourself to the Real World™ Follow: Facebook, BLOG Contact:... read more

Differentiate Yourself from the Competition

  You are the key spokesperson from your product, YOU. Finding ways to differentiate yourself from the competition will allow you to get ahead.  While you may think you are like so many others looking for a job, decide what makes you different. It’s the little things that allow all of us stand out from others… personality, humor, style, skills. Thinking and acting strategically in this process will keep you ahead of the competition.   The most obvious individuals that stand out are the ones that we see in the media. Think about the most popular rock stars, TV stars, or movie stars who come to mind immediately. With hundreds of singers and actors out there, the ones you think about quickly just found ways to stand out and be a little different from everyone else. They have packaged themselves to be unique in their marketplace. Here a few examples of celebrities who stand out from the rest because of something unique about them: Lady Gaga Tyra Banks Katy Perry Mayim Bialik   You don’t have to be famous to have a brand. You don’t have to do outrageous things to be memorable. You don’t have to wear a meat dress like Lady Gaga or become a neuroscientist/actress like Mayim Bialik. You do need to realize that there’s something about you and your life that makes YOU unique. Now let the rest of the world know!   Susan Caplan is the go-to MARKETING YOURSELF expert. She is an inspiring keynote speaker, consultant, teacher and author of the Marketing Yourself to the Real World™ book series.   Hire: keynote speaker, resume writing, career coach... read more

3 WAYS TO BOOST YOUR PROFESSIONAL NETWORK

  Building and keeping relationships with individuals in all walks of life will provide you with a sturdy link to future career opportunities. Networking is about building mutually beneficial relationships, and it is an ongoing tool in your professional plan.   If you are right out of school, create your first networking list of all the individuals you met in school including fraternity/sorority groups, classmates, professional organizations, volunteer organizations, and your professors. You may even want to look at the people you knew in high school. If you’ve been working for a while, list all your coworkers. Connect with them via email, LinkedIn, and/or phone to say hi and let them know what you’re doing. It’s important to build or rebuild these relationships before you want to ask for favors like a new job. Don’t forget to ask if there’s any way you can help them as well. Build a list of the target audience(s) within your area of expertise. Review every association, every event, and every charity that would attract this group of individuals. Create a schedule to attend a certain number of events a week/month and set up time for follow-up phone calls. And don’t forget to send everyone you meet an invitation on LinkedIn. Mark your calendar to follow-up with individuals that may be critical to your future career. Especially those you worked with and would like to work with again. Send them periodic emails or LinkedIn notes letting them know about interesting articles or events that you may be attending. Anything to keep the door open The more you talk with people, hand out your... read more

What happens if my interview feels wrong?

” 4 minutes into my interview and it just felt wrong,” said Ashley. “I don’t like the way their team operates.”   If this feels ‘icky’ then listen to your gut. HOWEVER, remember to treat every interviewer like they are the most important person you’ve talked with. Treat them with respect….you never want to burn bridges. Remember, people change jobs and this interviewer may take a job at another company someday….a company where you end up interviewing for a job.   Susan Caplan is the go-to MARKETING YOURSELF expert. She is an inspiring keynote speaker, consultant, teacher and author of the Marketing Yourself to the Real World™ book series.   Hire: keynote speaker, resume writing, career coach Purchase Books: Marketing Yourself to the Real World™ Follow: Facebook, BLOG Contact:... read more

Moving From School To The Real World

Moving from school to the real world is a huge transition. For the first time in your life, your success won’t be determined by grades, and time won’t be measured by semesters. Your slate is clean. YOU decide what you want your future to hold. YOU decide what the road should look like. YOU decide the outcome.   While you are no longer a college student, you’re not quite part of the working population either. What may help is to start thinking of yourself as two separate people. One is the personal side, and may not change much from what you are now. The other is your professional side, the one you exhibit in a professional environment. There are certain ways you may conduct yourself in personal life, or while you were a student, that would not fit into your professional life…. and vica versa. Along the way, those two sides of you may blend but for now, you can start creating the ‘professional you’ and how you will ‘market’ that person.     TIP: The ‘professional you’ will drive the creation of all the tools you’ll need to succeed.  Think of them as your professional toolkit: resume, LinkedIn profile, business cards, professional introduction, interview skills, etc.   Susan Caplan is the go-to MARKETING YOURSELF expert. She is an inspiring keynote speaker, consultant, teacher and author of the Marketing Yourself to the Real World™ book series.   Hire: keynote speaker, resume writing, career coach Purchase Books: Marketing Yourself to the Real World™ Follow: Facebook, BLOG Contact:... read more

How can LinkedIn help with my job search?

LinkedIn (www.LinkedIn.com) is considered one of the best sites for business networking. Each and every day more and more companies are using this site to fill job openings. It’s easy to set up a profile, and I highly recommend you take advantage of their tutorials to help you through the process.   Here are some ways you can use LinkedIn right now: Join your school page and school alumni page on LinkedIn Send invitations to all your contacts Join online business groups in your area of expertise Join LinkedIn sites for any companies you have worked for or want to work for Gain and provide introductions to  potential business contacts Respond to job postings     Susan Caplan is the go-to MARKETING YOURSELF expert. She is an inspiring keynote speaker, consultant, teacher and author of the Marketing Yourself to the Real World™ book series. Hire: keynote speaker, resume writing, career coach Purchase Books: Marketing Yourself to the Real World™ Follow: Facebook, BLOG Contact:... read more

How do you handle an unexpected FaceTime call with a recruiter?

I was recently asked: “For my interview, the recruiter set up a phone call. I was prepared to answer all her questions but instead of calling, she FaceTimes me instead. I was not expecting it and my hair was a mess and I was wearing a rock concert t-shirt. What should I do if it happens again?”   My answer is simple, if someone FaceTimes you and you weren’t expecting it…don’t answer. Call them back directly and tell them you are sorry but are not able to FaceTime at this moment and need to just make it a phone call. Let them know that you will be happy to set up FaceTime for the next discussion. Remember, always be prepared and stay in control of the job search process.   Susan Caplan is the go-to MARKETING YOURSELF expert. She is an inspiring keynote speaker, consultant, teacher and author of the Marketing Yourself to the Real World™ book series.  Hire: keynote speaker, resume writing, career coach Purchase Books: Marketing Yourself to the Real World™ Follow: Facebook, BLOG Contact:  info@SusanCaplan.com... read more

IS MY HANDSHAKE RIGHT?

The handshake is the first impression you will make when you meet someone. Whether you are at a career fair, social event or interview, shake hands with everyone you meet. A handshake can share a lot about an individual’s confidence and professionalism, so take time to practice. Clean your hand of any food or moisture before you extend it. Extend your right hand straight out, keeping your four fingers together. Firmly take the other persons hand (don’t squeeze too tightly, but don’t be too soft). Keep your elbow close to your body and shake from the elbow…not the shoulder. Your whole arm shouldn’t move. Stand up straight, look the other person in the eye and smile. A handshake should not be replaced with a high five or a fist... read more